Research

The following publications are available under the fair use section of copyright law. Anyone may cite sections of the appropriate papers for educational and other non-commercial use without additional permission so long as the references are appropriately cited. All other rights reserved by the author and the respective publisher.

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Gentry, L. (2013). The Jones Effect: Quantifying the Effect of Social Norms on Satisfaction. World Journal of Social Sciences, Volume 3, Number 1, pages 64-72. Keywords: Satisfaction, social norms, transportation

Long, S., Gentry, L., & G. Baum (2012) Driver Perceptions and Sources of User Dissatisfaction in the Implementation of Variable Speed Limit Systems. Transport Policy, Number 23 (September), pages 1-7. Keywords: Variable speed limit system, VSL, change management, resistance to innovation, intelligent transportation systems, active traffic management system

Gentry, L. and M. Kalliny (2010) Why Technological and Social Trends are Increasing the Importance of Product Placement among the Affluent. Almanac of Theoretical and Applied Studies of Advertising, Number 1, pages 8-15. Keywords: advertising, product placement, innovation

Kalliny, M. & L. Gentry (2010).  Marketing in the 22nd Century: A Look at Four Promising ConceptsAsian Journal of Marketing, pages 1-12.
Keywords: Advergaming, product placement, digital video recorders (DVRs), eye-tracking, nueromarketing

Gentry, L.  (2009)  Avoiding a Prescription Drug Development Crisis: A Proposal for a New International Development Reimbursement ProcedureInternational Journal of Global Business, Volume 2, Number 2, pages 120-136.
Keywords: Pharmaceutical Development, Public Policy, Free Rider, Prescription Drug Development, Healthcare Solutions

Kalliny, M., Beydoun, A., Saran, A. & L. Gentry (2009).  Cultural Differences in Television Celebrity Use in the United States and Lebanon.  Journal of International Business Research, Volume 8, Number 1, pages 91-106.
Keywords: Celebrity Endorsement, Lebanese Advertising, Low versus High Context, Individualism versus Collectivism

Gentry, L. & M. Kalliny (2008).  Extrinsic Factors of Consumer Loyalty:  A Conceptual Framework and Research PropositionsJournal of the Academy of Business Administration, Volume 13, Numbers 1&2, pages 81-92.
Keywords: Consumer Loyalty, Extrinsic Factors, Defining Loyalty, Loyalty Definition

Gentry, L. & K. Savitskie (2008).  The Supplier’s Role in New Product Development Initiatives: An Assessment of Research EffortsJournal of International Management Studies, Volume 3, Number 2, pages 103-108.
Keywords: New Product Development, NPD, Supply Chain, Role of Supplier, Competitive Advantage, New Product Development, NPD, Suppliers, Supplier Involvement, Supplier Integration, Early Supplier Involvement, ESI

Gentry, L & M. Kalliny (2008).  Consumer Loyalty – A Synthesis, Conceptual Framework, and Research PropositionsThe Journal of American Academy of Business, Cambridge, Volume 14, Number 1, pages 1-9.
Keywords: Consumer Loyalty, Intrinsic Factors, Defining Loyalty, Loyalty Definition

Gentry, L. & K. Savitskie (2008).  Understanding the Supplier’s Role in New Product Development:  How to Achieve Competitive Advantage in the Supply ChainAcademy of Taiwan Business Management Review, Vol. 4, Num.1, pages 17-27.
Keywords: New Product Development, NPD, Supply Chain, Role of Supplier, Competitive Advantage, New Product Development, NPD, Suppliers, Supplier Involvement, Supplier Integration, Early Supplier Involvement, ESI

Gentry, L. & R. Calantone (2007).  Forecasting Consumer Adoption of Technological Innovation:  Choosing the Appropriate Diffusion Models for New Products and Services Before LaunchThe Journal of Global Business Management, Volume 3, Number 2, pages 136-146.
Keywords: Forecasting New Product Adoption, Diffusion of Innovation, Diffusion Models, Really New Innovation, Radical Innovation

Gentry, L. (2007).  Marketing and Eye-Tracking Machines:  Research Opportunities for an Affordable ToolJournal of International Management Studies , Volume 2, Number 2, pages 60-65.
Keywords: Market Research, Visual Marketing, Human-Computer Interaction, HCI, Eye-Tracking

Kalliny, M. & L. Gentry (2007).  Cultural Values Reflected in Arab and American Television AdvertisingJournal of Current Issues and Research in Advertising, Volume 29, Number 1, pages 15-32.
Keywords: Cultural Values, Television Advertising, American Values, Arabian Values, Standardization versus Adaptation

Gentry, L., Calantone, R, & S. Cui (2006).  The Forecasting Classification Grid:  A Typology for Method SelectionThe Journal of Global Business Management, Volume 2, Number 1, pages 48-60.
Keywords: Forecasting, Forecasting Grid, Forecasting Literature Review, Forecasting Classification, Forecasting Typology

Gentry, L. & R. Calantone (2002).  Behavioral Intention:  A Comparison of Three Models – Determining the Best Model for the Network EconomyPsychology & Marketing, Volume 19, Issue 11, pages 945-956.
Keywords: Buyer Behavior, Shopbot (Shop-bot), Theory of Reasoned Action (TRA) Technology Acceptance Model (TAM), Theory of Planned Behavior (TPB)