Brief Bio

Lance Gentry is an Associate Professor of Marketing with the College of Business at the University of Mary Washington.  In 2005, he founded Heartland Market Research LLC, a consulting firm that specializes in better understanding stakeholders.  He obtained a doctorate of philosophy in marketing and supply chain management from Michigan State University.  Before pursing academics and consulting, he served as a marketing manager for Intel Corporation and as a Product Planning and Strategy Director for Philips Consumer Electronics Company.  He earned a MBA and a BSBA from the University of Tennessee-Knoxville.

His research interests include surveying, customer satisfaction, and transportation specific attitudes and behavior.  He has numerous publications in various academic journals such as Transport Policy and Psychology & Marketing.

His personal interests include his family, traveling, photography, genealogy, white-water rafting, and science fiction.