An interesting video by the Film Theorists has been posted on YouTube comparing reality TV strategies to this year’s political campaign. While the video is lighthearted, the analogy is reasonable. Ever since the invention of television, American presidential elections have been reality TV, even before that phrase was coined.
Love them or hate them, both Trump and Sanders (not covered in the video) have had the simplest messages and clearly defined personas. While not sufficient for victory in themselves, these characteristics are essential for attracting support and that is why these two have done far better than the pundits predicted.