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Gentry, L. (2013). The Jones Effect: Quantifying the Effect of Social Norms on Satisfaction. World Journal of Social Sciences, Volume 3, Number 1, pages 64-72. Keywords: Satisfaction, social norms, transportation
Long, S., Gentry, L., & G. Baum (2012) Driver Perceptions and Sources of User Dissatisfaction in the Implementation of Variable Speed Limit Systems. Transport Policy, Number 23 (September), pages 1-7. Keywords: Variable speed limit system, VSL, change management, resistance to innovation, intelligent transportation systems, active traffic management system
Gentry, L. and M. Kalliny (2010) Why Technological and Social Trends are Increasing the Importance of Product Placement among the Affluent. Almanac of Theoretical and Applied Studies of Advertising, Number 1, pages 8-15. Keywords: advertising, product placement, innovation
Kalliny, M. & L. Gentry (2010). Marketing in the 22nd Century: A Look at Four Promising Concepts. Asian Journal of Marketing, pages 1-12.
Keywords: Advergaming, product placement, digital video recorders (DVRs), eye-tracking, nueromarketing
Gentry, L. (2009) Avoiding a Prescription Drug Development Crisis: A Proposal for a New International Development Reimbursement Procedure. International Journal of Global Business, Volume 2, Number 2, pages 120-136.
Keywords: Pharmaceutical Development, Public Policy, Free Rider, Prescription Drug Development, Healthcare Solutions
Kalliny, M., Beydoun, A., Saran, A. & L. Gentry (2009). Cultural Differences in Television Celebrity Use in the United States and Lebanon. Journal of International Business Research, Volume 8, Number 1, pages 91-106.
Keywords: Celebrity Endorsement, Lebanese Advertising, Low versus High Context, Individualism versus Collectivism
Gentry, L. & M. Kalliny (2008). Extrinsic Factors of Consumer Loyalty: A Conceptual Framework and Research Propositions. Journal of the Academy of Business Administration, Volume 13, Numbers 1&2, pages 81-92.
Keywords: Consumer Loyalty, Extrinsic Factors, Defining Loyalty, Loyalty Definition
Gentry, L. & K. Savitskie (2008). The Supplier’s Role in New Product Development Initiatives: An Assessment of Research Efforts. Journal of International Management Studies, Volume 3, Number 2, pages 103-108.
Keywords: New Product Development, NPD, Supply Chain, Role of Supplier, Competitive Advantage, New Product Development, NPD, Suppliers, Supplier Involvement, Supplier Integration, Early Supplier Involvement, ESI
Gentry, L & M. Kalliny (2008). Consumer Loyalty – A Synthesis, Conceptual Framework, and Research Propositions. The Journal of American Academy of Business, Cambridge, Volume 14, Number 1, pages 1-9.
Keywords: Consumer Loyalty, Intrinsic Factors, Defining Loyalty, Loyalty Definition
Gentry, L. & K. Savitskie (2008). Understanding the Supplier’s Role in New Product Development: How to Achieve Competitive Advantage in the Supply Chain. Academy of Taiwan Business Management Review, Vol. 4, Num.1, pages 17-27.
Keywords: New Product Development, NPD, Supply Chain, Role of Supplier, Competitive Advantage, New Product Development, NPD, Suppliers, Supplier Involvement, Supplier Integration, Early Supplier Involvement, ESI
Gentry, L. & R. Calantone (2007). Forecasting Consumer Adoption of Technological Innovation: Choosing the Appropriate Diffusion Models for New Products and Services Before Launch. The Journal of Global Business Management, Volume 3, Number 2, pages 136-146.
Keywords: Forecasting New Product Adoption, Diffusion of Innovation, Diffusion Models, Really New Innovation, Radical Innovation
Gentry, L. (2007). Marketing and Eye-Tracking Machines: Research Opportunities for an Affordable Tool. Journal of International Management Studies , Volume 2, Number 2, pages 60-65.
Keywords: Market Research, Visual Marketing, Human-Computer Interaction, HCI, Eye-Tracking
Kalliny, M. & L. Gentry (2007). Cultural Values Reflected in Arab and American Television Advertising. Journal of Current Issues and Research in Advertising, Volume 29, Number 1, pages 15-32.
Keywords: Cultural Values, Television Advertising, American Values, Arabian Values, Standardization versus Adaptation
Gentry, L., Calantone, R, & S. Cui (2006). The Forecasting Classification Grid: A Typology for Method Selection. The Journal of Global Business Management, Volume 2, Number 1, pages 48-60.
Keywords: Forecasting, Forecasting Grid, Forecasting Literature Review, Forecasting Classification, Forecasting Typology
Gentry, L. & R. Calantone (2002). Behavioral Intention: A Comparison of Three Models – Determining the Best Model for the Network Economy. Psychology & Marketing, Volume 19, Issue 11, pages 945-956.
Keywords: Buyer Behavior, Shopbot (Shop-bot), Theory of Reasoned Action (TRA) Technology Acceptance Model (TAM), Theory of Planned Behavior (TPB)
